Bluma Farm grows flowers on 1 acre in Sunol California at the Sunol Ag Park. Bluma is committed to sustainable and ecological farming and growing quality flowers.  Bluma is committed to farming with social justice in mind.

Bluma Farm works to protect the soil, support biological diversity, practice water conservation, and conservation tillage. Bluma aims to bring flowers to people across all social, cultural and economic borders.


Bluma is committed to helping revitalize local agriculture. By growing flowers Bluma is supporting vast numbers of pollinators and insects that come to feed on the nectar and pollen. Flowers are an integral part of our ecological system especially to support our diverse populations of pollinators and insects. Bluma is preserving biodiversity by growing over 60 varieties of plants. Owner and operator Joanna Letz also hopes to preserve some of our seed heritage by growing flowers out to seed.

By selling flowers Bluma can bring the abundance and beauty of flowers to everyone. By buying Bluma’s flowers you are supporting local, sustainable agriculture and helping to sustain biodiversity!

In starting Bluma Farm, owner and operator Joanna Letz hopes to bring local sustainable flowers into more people’s lives. Often people think of flowers as something for special occasions but Joanna hopes to bring flowers into people’s lives not just as a celebration of a specific event but also a weekly invitation to enjoy flowers in the home or workplace.


With Bluma Farm Joanna hopes to connect urban dwellers with her farm and with the wider Bay Area farming communities. The Sunol Ag Park poses a unique opportunity to do this being on the “Urban Fringe,” just 30 miles South East of Oakland. Joanna hopes to share with her customers her love of plants and farming and get other people excited about what and how she grows the flowers. She hopes to encourage people to grow their own flowers and vegetables wherever they have room, in boxes and windows, and in the nooks and crannies created by city life. Joanna hopes to extend and create excitement for local organic agriculture and growing plants, both flowers and food! Joanna hopes her business and farm can be a model for other growers who wish to start their own farms or gardens.  Joanna hopes to teach farming to young and old alike and employ people interested in a career in agriculture.

Flowers no doubt make people happy. We give flowers on special occasions, on celebrations, and on more somber gatherings. People bring flowers to those in need of love and support. As well, flowers offer a basic need in many peoples lives- beauty, scent, relaxation. Flowers also represent giving and an act of kindness. Flowers can offer everyone a moment away from the stresses that life can bring. Flowers are essential to life, whether or not you choose to buy bouquets or simply enjoy them as they grow outside.

Flowers are also essential to the health of our planet. Offering food and shelter to insects, pollinators, and the like. Flowers bring us most of our food crops, either in the form of seeds or fruit. Even when we don't eat the fruit or seeds it is flowers and seeds that continue the cycle of most of our food plants. 

Joanna remembers one of her teachers, Steve Stuckey reflecting on one of his farm mentors, Harry Roberts, who said something like, there are always flowers around us just look beneath your feet. More often than not those flowers beneath our feet might be what we call the weedy flowers, maybe the dandelions, grasses, and clovers. Joanna appreciates this idea- flowers are everywhere we go.  She brings this philosophy into her work growing cut flowers and designing bouquets.

Joanna remembers another occasion where a teacher mentioned how in some traditions it was commonplace to gather flowers for the elder generation who could no longer go out and experience them. Joanna hopes to continue this tradition and provide flowers to those who can no longer go out themselves and see them.

Joanna helped take care of her Grandma Adele Silber who lived to be 98. She would always try and bring Adele a bouquet of flowers either from Joanna’s fields or something she found growing on the sidewalk outside her Grandmother’s place in Oakland. 

Flowers provide many metaphors on life. On another occasion a muralist and activist in Mexico remarked to Joanna and a group of students something like, "In life, we can try to do our best, and in the process leave flower petals behind us for others to enjoy. And then we leave, but we have left behind flowers."