Joanna Letz is the Founder and Owner-Operator of Bluma Farm.
Photo by Nicola Parisi
As a small farmer and a small business owner, the margins of profit are not large but I have found that the risks and hard work are well worth the effort. I appreciate all the work - the seeding, weeding, harvesting, selling and, of course, meeting customers!
I grew up in Oakland and Berkeley, CA, went to Berkeley High and then ventured across the country to Bard College where I majored in history and human rights. During a study abroad program that spanned five countries in eight months, I looked at the impact of globalization on small farmers, realized the importance of small organic and diversified farms, and was inspired to create my own. I started farming in 2008 and I had the great opportunity to work with and learn from many long-time organic farmers in California.
I quickly fell in love with the life and work and apprenticed on numerous farms including: Heaven & Earth Farm and Green Gulch Farm & Zen Center. I received a certificate in Ecological Horticulture at the UC Santa Cruz Farm & Garden Program (CASFS) and went on to be the Garden Manager at Slide Ranch. At Slide, I grew over 100 varieties of vegetables and flowers.
From the beginning, I dreamed of one day starting my own farm. In the fall of 2014, I made it happen and Bluma Farm was born!
For me, farming is a way of life- a re-connection to the cycles of life. I always wanted to work with my hands, be outside, and be of service to people and the planet. I believe enjoying fresh fruits, vegetables and flowers is a basic human right and hope that my farm can encourage others to grow plants and flowers too.